The beauty world is in turmoil, and for good reason: water, long considered an indispensable ingredient in our skincare routine, is about to bow out. Yes, the waterless cosmetics are the new must-have sensation! Why swap your usual water-logged moisturizers and shampoos for these ultra-concentrated little wonders? We tell you all about this trend that promises not only to transform your beauty routines, but also to do something for the planet.

 

Waterless cosmetics vs. classic cosmetics: the battle of the formulas

Let's take a tour of your bathroom. What's in your skin and hair care products? Water, and lots of it! In most conventional creams, serums and shampoos, water makes up 80% of the formula. This abundant water has to be purified, transported and preserved, which involves chemical treatments to prevent the proliferation of bacteria and fungi. And there's the rub: these preservatives, while necessary, are in fact endocrine disruptors and often lead to allergies. Not very glamorous...

 

Why eliminate water from cosmetics?

Firstly, water considerably dilutes the active ingredients in products. By eliminating water, products become more concentrated, offering unrivalled efficacy. What's more, without water, chemical preservatives are no longer necessary: your cosmetics are therefore gentler on your skin and scalp, while respecting your natural microbiome. In a nutshell: more powerful, more natural care for preserved beauty and healthier skin!

 

The benefits of water-free cosmetics for skin and hair

1. Maximum effectiveness: 100% concentrated in active ingredients, these products get straight to the point. No dilution, just powerful ingredients that directly target your skin's needs.

2. Cleaner, preservative-free formulas: Forget chemical preservatives that upset your skin or scalp. Water-free, these cosmetics don't need these additives. The result: total respect for your microbiome and less risk of irritation.

3. Preservation at its best: No water, no problem! These products stay stable longer, even when the temperature goes up and down.

4. Lightweight and practical: less water means lighter, more compact formats. Perfect for travelling light without compromising your beauty routine!

5. A gesture for the planet: Choosing water-free cosmetics also means making an eco-responsible choice. Fewer preservatives and chemical additives means fewer polluting substances in nature. What's more, less packaging and transport means less plastic, less CO2 and a lighter ecological footprint.

The different formats of waterless cosmetics: are they all the same?

Waterless cosmetics are taking our bathrooms by storm, and with them a host of new formats that promise to revolutionize our beauty rituals. But not all powders are created equal! Let's take a look at the different galenic forms, and at the one that could well become your new "must-have".

• Pastilles Pastilles are those compact little wonders that dissolve in water to create a made-to-measure skincare product. Practical for travelers or minimalist beauty enthusiasts, they have their limits: capricious dilution, sometimes imperfect texture, and the need to use the product quickly... not ideal then! 

• Dilutable powders Like pastilles, dilutable powders require preparation. The dosage of water must be precise to obtain a perfect consistency. The quality of the water used (temperature, quality) can also affect the result, making this format a little less practical for everyday use.

• Solid Cosmetics: While cold-supergreasy solid soaps are particularly beneficial for the skin, most brands use heated foaming agents in their products, which alter the quality of the ingredients and are not always suitable for sensitive skin. Another drawback is that the application of solid cosmetics generally feels less silky than a rich gel or foam.

• Oil Serums and Body Butters : Water-free, ultra-concentrated oil serums and body butters have become an essential part of skincare routines. Their anhydrous formula eliminates the need for preservatives, offering purer, more effective skin care. These products draw their power from cold-pressed organic plant oils, an extraction method that preserves the integrity of essential nutrients such as fatty acids, vitamins and antioxidants. This cold extraction process guarantees intense nutrition and optimum protection for the skin against external aggressors. The result? Deeply moisturized, radiant and durably protected skin.

• Ready-to-use powders: The Star Format to Adopt! Ready-to-use powders, without dilution or compression, are the ultimate choice: simple, effective and a pleasure to use. Ultra-concentrated in active ingredients, they can be used as they are, with no need to mix with water. No bulky bottles, no prior preparation: they're ready to use and guarantee maximum effectiveness thanks to an unrivalled concentration of active ingredients. Light and airy, they offer a pleasant, velvety sensation on the skin, for impeccable results and an unrivalled sensorial experience.

 

The challenges of manufacturing waterless cosmetics
Our formulator Carole replies: "Formulating water-free cosmetics is a real challenge compared to so-called "classic" products. Not only do we have to find natural ingredients in powder form while guaranteeing their efficacy, but we also have to get around the fact that many active ingredients are traditionally water-soluble. This requires us to redouble our ingenuity to create textures that are as pleasant as those of classic formulas, while ensuring simple, intuitive use for the consumer".
What's more, extraction methods also play a crucial role in the final quality of the active ingredient used to make the product. Despite these drawbacks, the benefits in terms of preservative reduction and enhanced efficacy remain major assets for this innovative approach.
 

Yodi technology behind waterless cosmetics 

At Yodi, our full range is waterless with the choice of the best textures adapted to each use. We mainly use biotechnologies without heating (cold extraction) to preserve the full effectiveness of the active ingredients, and a pH adapted to the scalp and skin for optimal tolerance!
 
Our hair care range consists of two shampoos powder: the Sweet Almond Milk, voted n°1 for health and the environment, perfect for fine, dull hair, and the Nutritive Argandesigned for dry or color-treated hair. Both are sulfate-free, silicone-free, preservative-free, rated 100/100 on Yuka, Vegan, and made in France. Our Ideal Aloe Argan hair maskis 70% concentrated in pure organic aloe vera juice, ideal for dry hair and sensitive scalps, voted best mask for damaged hair by UFC Que Choisir!

 

For the face, we have three cleaners: the Vitamin C and Hibiscus Flower cleanser for skin lacking radiance, the activated carbon cleaner for combination and oily skin, and the Trio of oils for dry, fragile skin. 100% natural, fragrance- and preservative-free, and rated 100/100 on Yuka, you'll love them! See also our serums Charcoal Shake-It and Retinol-Like Plant and our Pure Vanilla Muesli.

 

Finally, our body range includes Dry Powder deodorant, rated 100/100 on Yuka, and a wide range of oils for body, face and hair. of body, face and hair oils including the fabulous Body Sunshine Oil and handcrafted soaps for all skin types.

 

Waterless beauty: the future is already here!

Adopting water-free cosmetics is more than just a trend: it's a real turning point in the world of beauty. These ultra-concentrated products promise visible and rapid results, while being safer for your health and that of the planet. So, are you ready to revolutionize your beauty routine with products that go straight to the essentials? Discover the Yodi range