Pasacle Brousse, experte bien-être
Before all this, she spent 9 years with Biotherm as a sales representative for 6 years, followed by 3 years as market coordinator for North America + Asia and in Strategic Intelligence, revealing what really drove her!
An active member of CEW (1st network for beauty professionals), the Comité des Sages de l'association "Slow Cosmétique" and Spa-A, she is also a speaker at numerous trade shows in France and abroad, a moderator and journalist for the past 20 years, and a pro-influencer - voted "Best Voices 2020" Linkedin.
Pascale works with brands and institutes, but is gradually turning to consumer advice, " holistic beauty coaching ", to help them integrate the right products into their overall routine.
" What makes life fabulous is being able to share and help each other ".
During her many travels in the United States, Korea, Japan... she has had many experiences that have enabled her to develop her passion for well-being. And yes, although she is known as a specialist in the field of cosmetics, is above all interested in well-being. She has been greatly inspired by Hippocratic, Chinese and Ayurvedic medicine.
From the age of 16, she began to travel the world, even completing a solo circumnavigation. One of her most memorable experiences was at Miraval, Arizona (USA). 10 years ago, during a study for Trend Sourcing on integrative health and beauty, she visited this magical place that combines beauty, health and conscious eating. She discovered "watsu", a water massage technique.
During a self-improvement and personal development activity, she has to stand 15 meters off the ground on a pole before jumping. As she jumped, she decided to think about everything she wanted to leave behind. It was an emotionally-charged experience that helped her not only to free herself, but also to embrace her own nature and seek authenticity.
Deep-rooted motivations
What guides her is the quest for authenticity, nature and naturalness ; meeting one's own nature.
" . Convinced that tomorrow's innovation will depend above all on respect for living beings and biodiversity, she made a genuine green transition very early on.
During a lunchtime discussion with a Quebecer on a trip to Cuba, she heard this phrase: " My body is not a dustbin ". This was the start of a realization. Passionate about nutrition and diet, she took a course in naturopathic nutrition in the late 90s, and tried out a number of different methods: young people, mono-diets, grape cures... All these experiences have served her enormously in her analysis of the wellness trends on the market.
It was during a naturopathic consultation in the late 90s that she heard: " Le vivant ne reconnaît que le vivant ". It was a powerful phrase that really heightened her awareness of theimportance of taking care of oneself, of one's person. If we overindulge in processed products, over time this can resurface as a problem or even an illness. The more we take care of ourselves, the more we can give back to others and look after them.
A "serial tester", Pascale likes to bring innovations to life, combining her taste for experimentation and the discovery of new things with her knowledge of brands and international marketing.
Trend sourcing
In 2000, she founded Trend Sourcing, with the aim of putting beauty back at the heart of well-being. Their mission is to identify the main beauty, health and "lifestyle green" trends, and to support brands in their strategy and forward-looking vision.
For over 20 years, Trend Sourcing has been one of the forerunners in organic, green and wellness products, providing companies with insights into the latest advances in green formulation and extraction.
Our aim? To bring meaning, coherence and ethics to these projects in order to preserve tomorrow's world.
Major beauty trends
Beauty is going global. The major challenges facing brands today are the messages they wish to convey, the values they wish to convey, their commitments.
Transparency, simplicity and origin are the major challenges facing beauty today. The quest for transparency knows no bounds, and packaging is at the heart of all questions: is it recyclable? where does it come from? is it bio-sourced?
traceability has also become a determining factor: users want and will want to know everything.
Her opinion of Yodi products
" There's real work done on the composition of the products, and I'm won over by the powder format, which is fun, making hair lighter and naturally wavy. "
" When you're used to using conventional products, it takes at least 4 shampoos for the hair fiber to get used to no longer being in contact with a synthetic molecule. It's important to allow time for the transition. With Yodi shampoos, we regain the hair quality of our youth "
Watch Yodi founder Hélène Azancot's interview with Pascale Brousse on IGTV on our Instagram account @yodibeauty.