Powdered products have long since established themselves in all cultures as essential in many areas of your daily life, whether it's food, health or even cosmetics.
In this article, discover why powdered, water-free cosmetics are the new trend and will revolutionize your routine. You'll discover the many benefits for your hair or face of powder shampoos, powder cleansers and even powder deodorant.

Powders: in every country, in every culture!

In the health sector, vitamin C, for example, a highly unstable active ingredient, is ideal in powder or tablet form. Spices or corn or wheat starches (flours) show the interest of these products, which last a long time without losing their taste. Whether in Europe, Asia or Africa, all cultures use powders.

Powders, obtained by the dehydration of raw materials, by grinding, by biotechnology or by synthesis, are particularly appreciated for their ability to preserve the nutritional, gustatory or functional properties of the original ingredients while offering great convenience of use. From milk powder to dietary supplements, spices, detergents and now powdered cosmetics, these products play a crucial role in our modern consumption patterns, meeting your varied needs and adapting to the demands of a life increasingly punctuated by efficiency and practicality, and even powdered deodorant.

 

But then, what is powder cosmetics?

Powder cosmetics are clearly different from traditional cosmetics, in particular because they do not contain water. Indeed, traditional or "aqueous" cosmetics rely heavily on water as their main ingredient. This water, while fundamental to obtaining creamy or liquid textures since it often represents 80% of the product, requires rigorous treatment to guarantee its microbiological quality.
This treatment is essential to avoid contamination by bacteria or other micro-organisms, which necessitates the addition of preservatives and stabilizing agents to products to ensure their safety and durability.
Conversely, powder products do not use water, giving them greater stability and extended shelf life without the need for heavy preservatives.

However, even in powder cosmetics, there is a diversity of galenic forms, each with its own specificities and advantages. These include pastilles, powders for dilution and, last but not least, the most interesting powders: undiluted, water-free and preservative-free.

Pastilles are compressed powders often formulated with active ingredients encapsulated in nanoparticles. Nanoparticles enable better penetration of active ingredients into the skin, but are known to be harmful to the skin.

Initially convenient to transport, they need to be diluted in a container, often requiring several tablets per bottle. This dilution must contain preservatives, as the products then remain in the bathroom or shower, where they can become full of bacteria.
There are also powders to be diluted, notably to make "homemade" masks, often based on ancestral active ingredients, which are diluted at the last minute and are therefore "preparations" to be applied with a brush, rather like coloring. Henna is the best-known form of these preparations, but you can also find sachets of powder to be diluted in hot water for face masks. This type of powder takes time and should always be prepared at the last minute to avoid bacteria.
Finally, the last type of powder is one to be used directly in the shower or on the skin, like a classic skincare product. This is the type of powder cosmetics we're going to look at.

What is the added value of these powder cosmetics in shampoos, cleansers and deodorants?

One of the major challenges for powder cosmetics manufacturers is to guarantee the microbiological quality of the product after reconstitution. In the factory, water is carefully filtered to ensure product purity. At home, you use shower water, the quality of which can vary, posing risks to product preservation and safety. Manufacturers must therefore balance product stability with simple, safe reconstitution.

But why do Yodi powder cosmetics have super powers?  

Yodi is a forerunner in this new way of consuming cosmetics and has developed, with several patents, a range of powder cosmetics that includes:

• 2 powder shampoos for oily hair or dry, color-treated hair
• 3 facial cleansers for combination or oily, sensitive or lacklustre skin
• A 100% natural deodorant powder.

At Yodi, organic materials are extracted cold to preserve all their active ingredients, whether through biotechnology or natural extraction.

Many active ingredients, such as prebiotics, are derived from biotechnological processes, which involve using living organisms or biological systems to create active ingredients derived from cell cultures, micro-organisms or plants. As in cooking, active ingredients that are not heated retain all their qualities on your hair or skin.

Yodi powder products are also dermatologically tested and have excellent skin and scalp tolerance
The pH of our shampoos and facial cleansers is close to that of the skin. 

But are these powder cosmetics really effective?

"Most of the active ingredients used in traditional cosmetics already arrive in powder form in laboratories," reminds Hélène Azancot, founder of Yodi, in Gala magazine. Yodi powder shampoos, cleansers and deodorants are highly concentrated. Based on corn starch, they are particularly gentle on the skin and scalp.

To find out more, read the article : Maizena Pour Les Cheveux Et La Peau : Tout Savoir - Yodi (yodibeauty.com).

A very small amount of product is enough to clean the body, face or hair, making each bottle very economical. Powder cosmetics, although recent, are already as effective as traditional products. Their innovative formulation preserves active ingredients such as vitamin C, ensuring that each product lasts a long time. Yodi embodies this new era of beauty, where sustainability rhymes with performance, for your greater pleasure.

 

Powder cosmetics: the perfect travel allies

Yodi powder cosmetics are five times lighter than "conventional" cosmetics. For example, a 40 g shampoo is equivalent to a 250 ml bottle of conventional shampoo. Similarly, for facial cleansers, 30 g is equivalent to a 150 ml cleanser. Shampoos, cleansers and deodorants are all offered in small formats, with water-free aluminum containers, making them ideal for the whole family. They're easy to take with you wherever you go! (Swimming pool, sports, travel, etc.)

 

How to use your Yodi powder cosmetics?

For shampoos, pour the equivalent of a teaspoon into the palm of your hand, add a few drops of water from your shower and work into a lather. Alternatively, apply the powder directly to the scalp and work into a lather.

Cleansers are used in a similar way, but are applied to the face. Apply them from the bottom up, for better activation of skin cells.

For deodorant, use the shaving brush to apply a small amount of powder under the armpit. Make sure you create a micro-layer on the skin for optimum effectiveness.

Yodi " Sweet Almond Milk " powder shampoo: ideal for oily, fine hair, or for those seeking volume, shine and lightness.
Sulfate-free, silicone-free, preservative-free
100/100 Yuka; Vegan and Made in France
De Pearl: "Super effective. I love my shampoos from this brand. Sure, they're not cheap, but they really make my hair beautiful, mine was very dry and fine."

Yodi " Nutritive Argan " powder shampoo: ideal for dry or color-treated hair.
Sulfate-free, silicone-free, preservative-free
100/100 Yuka ; Vegan and Made in France
From Maryguyvlyn B. Gives new life to my curls! I love the softness of the shampoo, and the detangler means I don't have to break my hair with my brush... The jelly leaves a cardboard effect as long as I don't "crunch" my hair once it's dry. I love the smell!!!"

Vitamin C and Hibiscus" cleanser: ideal for a lack of radiance.
Fragrance-free, 100% natural, preservative-free
100/100 Yuka ; Vegan and Made in France
From Nathalie C: "The cleansing nugget. I discovered this cleanser 10 days ago and since then, I can't do without it. My skin is luminous after cleansing, as if it had just taken a big bowl of purity. And I love the soft touch. Not to mention the convenience when traveling! I recommend this cleanser 100% 🤩 "

Charcoal" cleanser: ideal for combination and oily skin, for purifying purposes.
Fragrance-free, 100% natural, preservative-free
100/100 Yuka ; Vegan and Made in France
De Sacha : " Excellent product! Initially rather reserved about the powder principle, I'm now totally won over! Deeply cleansed, my skin is smooth and soft. I highly recommend it!"

Trio d'huiles" cleanser: ideal for dry, fragile skin, to repair and soothe.
Fragrance-free 100% natural , preservative-free
100/100 Yuka ; Vegan and Made in France
From Laetitia F: "This cleanser is perfect for my reactive skin. However, it doesn't lather much and I understood that this was to protect the skin. I didn't know it, but the foam damages the hydrolipidic film. Instead, the Trio d'Huiles powder transforms into a soft milk/veil. It's surprising on first use, but it's really very pleasant. My skin doesn't feel tight and there's no redness afterwards. I recommend it for sensitive skin!

Dry Powder" deodorant: ideal for those seeking a responsible alternative for underarm skin and the environment.
preservative-free, aluminum salt-free, alcohol-free
100/100 Yuka; Vegan and Made in France
De C.Malo: "Effective! I really like the powder formula, which is very pleasant to use, and its subtle scent, which doesn't interfere with my creams and perfumes. No overspray on light or dark clothing, unlike oil-based deodorants."

Sources: Powder cosmetics: between opportunities and challenges (alcimed.com), Why powder skincare will revolutionize our beauty routine | Vogue France, Powder cosmetics: the new eco-responsible beauty trend - Gala