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Loyalty Program

Meeting with Laura Foulquier, designer

Since the creation of Yodi, Hélène Azancot has enjoyed building relationships with wellness experts who share the same values of transparency, cleanliness, naturalness and sustainability.
In order to share these exchanges with as many people as possible, she wanted to organize events in the Yodi boutique at 27 avenue Victor Hugo in the 16th arrondissement of Paris, and to highlight these inspiring people.
These experts come from different backgrounds: naturopath, author, designer, interior decorator... but they all have in common the desire to make things evolve towards a healthier future.

Today, Hélène met Laura Foulquier.

Can you introduce yourself?

My name is Laura, I am a mother of three little boys, I live in Paris, and I am the creator of the brand Lorafolk, which I created in 2011 with my husband Quentin.
At the beginning, lorafolk was a ready-to-wear line made from fabrics recovered from French fashion houses. A few years later, at the request of our customers, we launched a line of wedding dresses, made to measure in our workshop.
Today we have decided to stop the bridal line and come back to ready to wear, and also create a line around the Mediterranean art of living under the name of our Italian house: Casa Li Feruli.

How many years have you been a fashion and lifestyle designer?

It has been 12 years now!

Is this a childhood dream?

As a child I was very attracted to creation in general!
Textiles, plants, ceramics and also jewelry. I was always making and repairing pieces from what I found.

Where do you find this inspiration?

I find inspiration in everything that surrounds me. Nature, architecture, flea markets, music, travel, the people I observe.

Do you have a creation ritual?

Not really. It's very spontaneous and organic. When I have an idea, I need to express it on a sheet of paper or through the material directly.
But I need to be alone for that. I really enjoy solitude, even though I am very social and well surrounded!

What would be your advice to someone who wants to start a business?

To listen to each other without thinking too much and to trust each other... I find that overthinking is paralyzing!

Instagram @lorafolk

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