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ITW L'indiscrète / Alix Petit

Alix Petit is the founder of Heimstone, a women's clothing brand with an elegant and original style. She's an inspiring and inspired thirty-something. She's a sporty, hard-working woman and a mother who loves her two daughters. 

Alix agreed to answer our indiscreet questions. 

Yodi Beauty: Your mantra?

Alix Petit: Where there's a will, there's a way. 

Yodi Beauty: Your favorite movie?

Alix Petit: Le grand Bleu. 

Yodi Beauty: Your favorite song?

Alix Petit: Right now, Harry styles, I like everything about him, so all his songs.

Yodi Beauty: The place where you feel good?  

Alix Petit: At home in bed. I feel like I can let all the pressure of my day spread out on my mattress.

Yodi Beauty: Your food routine for autumn?

Alix Petit: It doesn't really change from the summer one, or at least it starts the same way: I start with a glass of hot water, followed by a large glass of freshly squeezed celery juice. They say you have to suffer to be beautiful!

I'm not a vegetarian but I always eat lots of vegetables.

The real change is going to be from white wine to red wine. 😁

Yodi Beauty: What's your favourite food?

Alix Petit: A good pasta dish always makes me dream, especially pasta al Limone of my sister @threesevenparis.

Yodi Beauty: Your favorite junk food? 

Alix Petit: A double cheese burger menu with an extra Mc Chicken.

I'll never tire of it, it's as good as a gastro for me 😂.

Yodi Beauty: What's your favourite sport?

Alix Petit: All sports, I love sport, I love getting sore, sweating, challenging myself and I love even more the feeling in my body and especially in my head after sport.

I also practice a lot of ashtanga, and for a few years now, I've decided to improve my flexibility to age better!

I also jog, box and play tennis, but it's true that yoga is an important part of my daily routine. 

Yodi Beauty: Your favorite wellness expert?

Alix Petit: At the moment, it's draining massages Martine De Richeville.

Yodi Beauty: Your beauty routine for autumn?

Alix Petit: Moisturizing, I know that skin gets damaged in the sun, but for me it's mainly the cold that irritates it.

Yodi Beauty: Your beauty secret?

Alix Petit: Sleep with a night mask 3 nights a week.

Yodi Beauty: Where does your inspiration come from?

Alix Petit: It comes from my daily life, my travels, art, but also a lot from my emotions.

Yodi Beauty: What's your favorite Heimstone piece?

Alix Petit: It's hard to choose just one, because in 15 years of collections, there are so many, but right now it's our Harlem oversize sweatshirtwhich we make in a soft, comforting cashmere fabric, in print, or even in fleece.

I find it both edgy and elegant, I wear them with everything, all the time.

Yodi Beauty: What inspired you to create it?

Alix Petit: A photo of a skateboarder in a skate park in NYC, she was drowned in her sweatshirt, I thought she looked really sexy in her tracksuit! 

Yodi Beauty: How do you manage the stress inherent in your job? 

Alix Petit: I deal with problems one after the other, and I try to get rid of what stressed me the day before as quickly as possible! 

Yodi Beauty: What's your biggest fantasy?

Alix Petit: Knowing how to sing.

Yodi Beauty: Your beauty secret?

Alix Petit: Sleep with a night mask 3 nights a week. 

Alix Petit: Every morning, I do a dry scrub with the brush @ohmycreambrush, then apply sweet almond oil and rinse off with a cold shower.

I know that when you put it like that, it's not the stuff of dreams, but for 3 years now I've been finding an incredible sense of well-being.

It wakes up the body, the skin, the heart and the head.

Yodi's recommendation

Latte Scrub soap gently exfoliates and nourishes your skin. This 100% natural, cold-process, super-greasy glycerine soap exfoliates and cleanses your skin while nourishing it. Slightly enriched with coffee grounds, it acts as a perfect natural exfoliant for your skin, gently removing dead cells that prevent your pores from oxygenating.

Café Scrub Intense soap removes dead skin cells and deeply cleanses pores of impurities, thanks to its high concentration of coffee grounds. This 100% natural, cold-process, super-greasy, glycerine soap will exfoliate, cleanse and nourish your skin in depth, completely freeing it of all its toxins. Highly concentrated in coffee grounds, this soap boosts your skin's regeneration.

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